Stop producing “Ghost Content” that no one reads and nothing closes.
Most content briefs focus on word count and keywords. This Revenue-First Content Brief is your gatekeeper document to ensure every piece of content you produce either sources, influences, or accelerates a deal.
The Problem
Is your content team just “making noise”? In high-value IT deals, content shouldn’t just sit on a blog. If your marketing doesn’t remove specific buyer friction or provide a unique technical truth, it’s wasting your budget.
The Solution
Download the framework that ties creative work to specific revenue KPIs.
This one-page worksheet forces your team to answer the hard questions before a single word is written:
- The Business Objective: Define if you are sourcing a new lead, influencing a deal, or accelerating a “stuck” prospect.
- The Persona Deep-Dive: Stop writing “generic” fluff. Target specific stakeholders like the CTO at the Selection Stage or the CFO at the Justification Stage.
- The Friction Point: Identify the exact doubt or “black box” complexity preventing the “Yes”.
- The “Signal” Insight: Uncover the one unique technical truth that kills “Google-rewrite” fluff and builds instant authority.
- The Sales Activation Plan: Establish exactly how Sales will use the asset as a follow-up tool to close deals.
Why it Matters
- Kills the Fluff: It prevents the creation of “me-too” content that doesn’t add value.
- Bridges the Gap: It forces Marketing and Sales to align on how content is actually used in the field.
- Revenue Accountability: It ties every content project to a specific revenue KPI.
Get the “Revenue-First” Content Brief Worksheet
Download the template (Excel) and start turning your content library into a sales enablement engine.